Fractional CMO
Marketing strategy and planning, brand deal outreach, social media marketing, and Meta and TikTok account and campaign setup, with campaign management and reporting when contracted. Each proposal separates account setup, campaign launch, ongoing management and the advertising spend you fund.
Marketing strategy and planning
Positioning, channel priorities and a written marketing plan your team can follow.
Brand deal sourcing and outreach
Manual research and outbound outreach to potential brand partners on your behalf. Partners decide whether to work with you and on what terms; no deal is guaranteed.
Social media marketing
Content planning and posting support for the social accounts you own. We do not sell followers, likes or views.
Business and ad account setup
Business and ad accounts on Meta, including Facebook and Instagram, and on TikTok, set up in your name with your access confirmed. Setup is complete when the accounts are handed over.
Advertising campaign setup
Building and launching the campaigns named in your proposal: audiences, creative placement, tracking and budgets you approve. Launch is a defined piece of work.
Campaign management and reporting, when contracted
Ongoing optimization and reporting for the service period in your proposal, only when your proposal includes it.
- Account setup, campaign launch and ongoing management are separate pieces of work. A completed setup and continuing management can run side by side.
- Advertising spend and approved platform costs are funded by you and authorized separately. They are never part of our consulting fee.
Your accepted proposal sets the scope, fees or fee calculation, payment dates, milestones and service period for each engagement.