Fractional CMO
Marketing leadership, run in accounts you own
Marketing strategy and planning, brand deal outreach, social media marketing, and Meta and TikTok account and campaign setup, with campaign management and reporting when contracted. Each proposal separates account setup, campaign launch, ongoing management and the advertising spend you fund.
What this role can include
Marketing strategy and planning
Positioning, channel priorities and a written marketing plan your team can follow.
Brand deal sourcing and outreach
Manual research and outbound outreach to potential brand partners on your behalf. Partners decide whether to work with you and on what terms; no deal is guaranteed.
Social media marketing
Content planning and posting support for the social accounts you own. We do not sell followers, likes or views.
Business and ad account setup
Business and ad accounts on Meta, including Facebook and Instagram, and on TikTok, set up in your name with your access confirmed. Setup is complete when the accounts are handed over.
Advertising campaign setup
Building and launching the campaigns named in your proposal: audiences, creative placement, tracking and budgets you approve. Launch is a defined piece of work.
Campaign management and reporting, when contracted
Ongoing optimization and reporting for the service period in your proposal, only when your proposal includes it.
- Account setup, campaign launch and ongoing management are separate pieces of work. A completed setup and continuing management can run side by side.
- Advertising spend and approved platform costs are funded by you and authorized separately. They are never part of our consulting fee.
Your accepted proposal sets the scope, fees or fee calculation, payment dates, milestones and service period for each engagement.
What you receive
- A written marketing plan, when strategy is in scope
- A record of brand partner outreach: who was contacted, when, and the reply
- Business and ad accounts set up in your name, with your access confirmed
- Launched campaigns as listed in your proposal
- Campaign reports for each agreed reporting period, when management is in scope
What we need from you
- Access to the social, business and ad accounts involved
- Brand assets such as your logo, colors and approved images or video
- Details of your offer and who it is for
- Your approval of any advertising spend before it is committed
What is not included
- Advertising spend, which you fund and pay to each platform
- Platform fees and charges set by the platforms
- Third party software or subscriptions, unless approved in writing
Results vary and are not guaranteed. Your proposal lists what is delivered and when.